Not all HVAC CRMs are built around the job.
Most field-service platforms can schedule work, send invoices, and collect payments. Coil is built for the harder part of running an HVAC shop: job context, equipment history, schedule repair, AI Front Desk, and AI inside the actual workflow.
Positioning map
HVAC CRM Depth vs AI Office Automation
Where Coil sits versus other HVAC software.
Where each platform sits on the two things that matter most for an HVAC shop today: AI inside the workflow, and how purpose-built it is for HVAC.
Coil is specifically designed for HVAC shops, deeper than broad SMB CRMs (Jobber, Housecall Pro), at a flat price below enterprise platforms (ServiceTitan).
Price position
What a 15-tech HVAC shop pays for Coil AI Office Scale.
15 techs + 1 owner
Coil AI Office Scale stays flat for this scenario: $24.94 per active user or $26.60 per tech at the standard $399/mo price.
| Platform | Public pricing basis | 15 techs + owner estimate | Effective monthly cost |
|---|---|---|---|
| Coil AI Office Scale | $399/mo flat | 15 techs + owner included in this comparison | $399/mo · $24.94/user |
| Jobber Plus | $699/mo includes 15 users; extra users $29/mo | 16 users = Plus + 1 extra user | $728/mo · $45.50/user |
| Housecall Pro MAX | $329/mo up to 8 users; extra users $35/mo | 16 users = MAX + 8 extra users | $609/mo · $38.06/user |
| ServiceTitan | Quote-based, per-technician pricing | 15 managed techs requires a custom quote | Custom quote · enterprise pricing |
Prices shown are monthly billing as listed on each platform's public pricing page; annual billing is cheaper across the board. ServiceTitan is enterprise, expect a sales call before you see a number. Coil AI Office Scale is a flat plan, no per-seat math, no contract.
For AI Front Desk feature parity
Coil Front Desk turns voicemails, texts, and emails into office-queue items inside your CRM, not a separate tool you bolt on. A voicemail comes in, Coil drafts the customer reply, queues the job or customer update, and lines it up for one-tap send. It's included with AI Office Scale at no extra cost. Here's how that compares for a 15-tech shop.
| Platform | Front Desk parity build | Monthly total (16 users) | Effective per-user |
|---|---|---|---|
| Coil AI Office Scale | AI Office Scale ($399 flat), Front Desk included | $399/mo | $24.94/user |
| Jobber Plus + Receptionist | Plus ($699) + 1 extra user ($29) + Receptionist add-on ($99) | $827/mo | $51.69/user |
| Housecall Pro MAX + CSR AI | MAX ($329) + 8 extras ($35 each) + CSR AI (call HCP for the price) | $609 + CSR AI | $38.06+/user |
| ServiceTitan | Quote-based, per-technician | Not public | - |
Jobber Receptionist lists at $99/mo on top of any plan. Housecall Pro CSR AI is sold by their sales team, ask for a quote. ServiceTitan pricing is custom, also a sales call. Coil Front Desk is included with AI Office Scale. On Individual and AI Office it's a $49 to $79/mo add-on, or $39 to $69/mo for the Founding 50 cohort.
Feature comparison
Compare by the HVAC workflow that matters.
Each platform's top tier compared at a glance.
| Capability | Coil | Jobber | Housecall Pro | ServiceTitan |
|---|
When Coil isn't the right fit
If you need enterprise depth, ServiceTitan wins.
Coil is built for small-to-mid HVAC shops that want AI inside the workflow without quote-based enterprise pricing. If you're running 30+ techs across multiple trades, or you need deep contractor-grade configuration, ServiceTitan is purpose-built for that scale. We'd rather tell you straight than waste your trial.
Where Coil is different
Built for shops that want AI workflows without enterprise cost.
- AI lives inside the job, not next to it. A tech opens the job card and asks Coil. It answers using the customer history, equipment, photos, notes, and prior work already in the system.
- HVAC-first, not home-services-broad. Equipment context, refrigerant logs, EPA 608 cert, season-aware memberships, built for shops that only run HVAC.
- Front Desk is part of the workflow. Coil Front Desk turns voicemails, texts, and emails into organized office-queue action cards.
- Flat pricing without enterprise sales calls. $399/mo for 15 techs + owner. No per-seat math, no quote process, no upsell ladder for AI features.
Done comparing? Take Coil for a spin.
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